Lumatec spreads its light across the world

Article Abstract:

Innovative lighting products-maker Lumatec Industries rolled out its "How Far Can You Take It?" promotion contest aimed to market it FlashCard Flashlights as a pocket adventure light that can be carried anywhere. The contest, which takes advantage of the popularity of the so called get-out-and-explore lifestyle, will give out trip for two to any destination to a consumer who will submit the most creative photo of himself using the Lumatec FlashCard Flashlight on exotic adventure. A point-of-purchase package that will be displayed at checkout has been designed for the promotion.

Other Lighting Equipment Manufacturing, Flashlights, Slogan, Lumatec Industries, How far can you take it?, FlashCard

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Zebco fishes for niche markets

Article Abstract:

Zebco, a maker of fishing gear, has come up with a campaign offering a free brochure and loaner video aimed at helping parents appreciate the positive effects of fishing in improving the quality of their relationship with their children. The video, titled "What to do when your child says... 'Hey Mom, I Wanna Go Fishing,'" shows a mother that is encouraged by a helpful sales clerk into buying fishing equipment for her son. Meanwhile, the brochure, titled "The Single Parent's Guide to Fishing," provides information on the sport of fishing.

Sporting and Athletic Goods Manufacturing, Fishing Tackle, Zebco Co.

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Chevron pours in game promotion booster

Article Abstract:

Chevron rolled out a marketing campaign for its Techron brand fuel additive featuring a consumer game called Tic Tac Techron, which is similar to Tic Tac Toe. The company launched the promotion in over 5,300 Chevron service stations from the middle of August 1998, until the end of September 1998, and offered various prizes amounting to more than $5 million. The 5X8-game boards were supported by point-of-purchase displays designed by WCJ such as wobblers, cantilevers, and counter cards. The designs featured Chevron's toy car characters.

All Other Petroleum and Coal Products Manufacturing, Point-of-Purchase Displays, Petroleum Products NEC, Petroleum products, Chevron Corp., Techron

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