Making search engines work for PR campaigns

Article Abstract:

Search engines have become a powerful tool for public relations (PR) professionals to employ their marketing techniques in reaching out to pre-qualified audiences. Search Engine Visibility (SEV) tool, which provides a strong return-on-investment, enables a PR team to analyze the success of their programs and in improving future campaigns.

Marketing Management, Administration of Marketing, Usage, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Text search and retrieval software

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End confusion over audience reporting

Article Abstract:

Certain tips stated, which can get a feel of the exact audience numbers to overcome the problem of unknown volume of audience reporting in response to a PR program. This will determine the exact 'Rate On Investment' (ROI) for the client on any PR activity spend.

Television programs, Television audience ratings

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