TQM connects all segments of marketing

Article Abstract:

Total quality management (TQM) greatly affects a company's marketing strategy. It is based on improving customer satisfaction in order to promote long-term growth. One benefit of TQM to marketing is it ensures product quality which may lead to repeat orders by customers. Another benefit is reduced operation costs by spending less on rejects and back orders from dealers. On the other hand, companies that do not employ TQM still need to hire quality inspectors which increase costs and reduce turnaround time.

Quality Control Management, Usage, Marketing, Quality management, Quality control, Total quality management

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Basic plays can help companies 'win' game

Article Abstract:

Strategic marketing plans are critical to the success of a business. A survey conducted by Stanford University showed that companies with marketing plans in place outperform those without. Effective marketing strategies help companies generate more sales, increase return on investments, boost profits and broaden market share. These marketing strategies include improvement of product quality, adding value to products, enhancement of customer service and positioning of products in a niche market.

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