Mirror, mirror on the wall

Article Abstract:

Newspaper advertising sales is really all about passion. The will to win and to get the job done as well as blind enthusiasm and sheer love of the job will ensure the financial survival of a newspaper. In order to get these type of people, newspapers should learn to take chances in hiring people who may not have the required selling experience but are inherently passionate. After all, selling advertising space is similar to such activities as capturing an elusive spirit or painting a picture.

Newspapers, Personnel administration, Newspaper publishing

---

Branding campaign: phase II

Article Abstract:

The 'community marketing' project of Nottingham Evening Post's branding campaign was made up of five stages. These are the identification and creation of opportunities; action done on opportunities to boost the tabloid's profile; a sales drive to re-enforce its message; assessment of results; and the review and sustainance of the activity. The newspaper believes that the five stages offers a systematic approach on improving its circulation sales.

Advertising, Tabloids, Tabloid newspapers, Nottingham Evening Post

---

Community initiative impacts elderly, loyal customers

Article Abstract:

British newspaper Liverpool Echo has started a community initiative geared towards the elderly, which the newspaper counts as one of its most loyal group of readers. The Echo's staff gave free Christmas hampers to as many as 2,000 aged citizens living in Liverpool, which resulted in positive public relations for the newspaper. The hampers were delivered together with donations from sponsors along with Christmas cards and free mince pies.

Daily & Sunday Newspapers, Daily newspapers

Similar abstracts:

• Abstracts: Comment on Cole. Comment on Avery, Bostic and Samolyk
• Abstracts: Modelling cognitive processes of experienced air traffic controllers. Error mode prediction
• Abstracts: Driving growth into the new millennium. Museum celebrates 160 years of photography
• Abstracts: Corporate codes of conduct: economic determinants and legal implications for independent auditors. The effect of relative performance evaluation on earnings management: A game-theoretic approach
• Abstracts: Agfa Division, Bayer Corp. Paper processor basics. Index prints for 35mm

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.