Mirror survives the paper wars
Article Abstract:
Mirror Group has been affected by price competition among UK newspaper publishers but has maintained its circulation. Newsprint costs are dropping following a rise in 1995. Advertising revenue is increasing in 1996. The company has also invested 20 million pounds sterling in Live TV, a cable TV channel and this is bringing in revenue. Mirror Group's profit for 1996 will be affected by promotional spending and introducing new supplements, but the group should achieve over 100 million pounds sterling for 1997.
Publication Name: Investors Chronicle
Subject: Business
ISSN: 0261-3115
Year: 1996
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Mirror
Article Abstract:
Mirror is a strong cash generator and this allows for debt repayments and dividend increases. The company's managing director, Kelvin MacKenzie, has left, and promotional spending may be reduced. The Mirror aims to become a more upmarket newspaper. Mackenzie's strategy was to boost sales by moving downmarket but this had not stopped a decline in sales. A move upmarket may not boost sales either, due to competition. A bid from Axel Springer is possible, which would help new stockholders.
Publication Name: Investors Chronicle
Subject: Business
ISSN: 0261-3115
Year: 1998
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