Moore needs to punch up the type

Article Abstract:

The advertisement of Moore Advanced Services lacks readability and do not clearly convey its message to the readers because of the small size of the text and the uninteresting color of the microchip used. The usefullness of the innovative solutions to information for companies caught between the paper-bound office and the totally electronic business office environment which the Moore Advanced Services provides is lost in the text presented in unreadable print.

Manifold business forms, Moore Business Forms and Systems Inc.

---

A dark tale from TI

Article Abstract:

The advertisement for Texas Instrument Inc's TI TravelMate 4000 notebook computer is well-written and beautifully designed. However, its use of gloomy colors such as blue, black and gray creates a melancholy aura that deprives the ad of drawing ability and prevents it from radiating a more positive image for the product. Moreover, the use of light type on dark background causes eye-strain on its readers.

Semiconductors and related devices, Analysis, Texas Instruments Inc., Color in advertising, Color advertising, Texas Instruments TravelMate 4000 WinDX (Notebook computer)

---

IBM campaigns try to reverse company's downward spiral

Article Abstract:

A review of three of IBM Corp's latest print advertisements is presented. The advertisement made by Wells Rich Greene BDDP of New York has a long copy with no visuals. In the campaign made by the Paris office of GGK, the Pink Panther advertises the features and capabilitis of IBM's ThinkPad notebook computer. The last, made by Lintas: New York for IBM's PS/ValuePoint, includes outdoor advertising.

Prepackaged software, Management, International Business Machines Corp., Advertising campaigns

Similar abstracts:

• Abstracts: Brands debate: wake up to the real world. Brand valuation: A true and fair view. Brands - the way to the yellow brick road?
• Abstracts: Desk top laser printers for the smaller firm. Contracting out company services
• Abstracts: New title to explore the 'hot buttons' of selling. Marketers take the reins on company travel plans. TS2 notebook: Buck Rodgers, Allen Konopacki offer valuable marketing advice
• Abstracts: American's new fares may clip wings of some corporate deals. Air fares more fair to some
• Abstracts: Investment business - grasping the nettle. In the dark and in the breach. US litigation crisis: big Six join forces to fight 'epidemic.' (major US companies propose reforms to the tort liability system) (News)

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.