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New thrust in marketing

Article Abstract:

A marketing program for garden centers and nurseries will emphasize selling shrubs, lawn products, and bulbs in a way which brings fall planting landscaping considerations together with the marketing procedures utilized by retailers.

Publisher: Penton Business Media, Inc.
Publication Name: Lawn & Garden Marketing
Subject: Business
ISSN: 0091-4665
Year: 1982
Economic aspects, Landscape gardening, Floriculture, Nursery stock

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Creating a vegetable gardening boom

Article Abstract:

A nursery dealer in Sacramento, California prescribes plant treatments like a doctor recommends treatment for illness. Capital Nursery Co., managed by Dan Pratt, has thus created its own healthy marketing conditions.

Author: Johnson, Jerry
Publisher: Penton Business Media, Inc.
Publication Name: Lawn & Garden Marketing
Subject: Business
ISSN: 0091-4665
Year: 1982
Management, Advertising, Horticultural industry, Pratt, Dan, Capital Nursery Co.

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Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty

Article Abstract:

BOOK REVIEW: Who Stole my Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty by Thompson, Harvey

Author: O'Dywer, Christine
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
Books, Book Review, Who Stole my Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty (Book), Thompson, Harvey

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Subjects list: Marketing, Garden centers (Retail)
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