Nintendo features versatile sign system

Article Abstract:

Nintendo Company Ltd is utilizing a flexible sign system made by Thomson-Leeds Co Inc, to display hot video-game titles. The two versions of the sign systems are for Hot "N" Hits and Sports All Star video-game categories, and use different graphics. However, both vacuum-formed signs encompass the Nintendo logo in full color lithography, and feature five pocket wells to accommodate empty game cartons and future updates. The signs also include a bracket system that allows them to be attached to the top of a gondola, or hung from a wall or from ceiling chains.

Marketing procedures

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Slim Jim teams with Acclaim for video game promo

Article Abstract:

Slim Jim has launched a sweepstakes with Acclaim Entertainment for the planned sequel of the 'Dave Mirra Freestyle BMX' video game. Both companies are giving away 500 copies of the video game to the first-place winners and a Road Champs Dave Mirra action figure and bike set to the runner-ups. The sweepstakes would be marketed through point-of-sale displays. Shannon Wright, Slim Jim brand manager, said the promotion is bound to be a success because of the brand's natural fit with extreme sports and teenagers' fascination with video games.

Advertising, Slim Jim

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Dr Pepper & Nintendo run holiday promo

Article Abstract:

Dr Pepper and Nintendo has entered into a strategic partnership to support the launch of the Nintendo 64 game called Donkey Kong 64. The promotion includes an under-the-cap program that gives consumers a chance to win the video game, a sweepstakes that offers a Panasonic home entertainment center and an extensive point-of-sale campaign. The consumer sweepstakes will be available in Dr Pepper 12-pack and 2-li cans.

Alliances, partnerships, Dr. Pepper Bottling Co.

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