Exploring the atmosphere created by focus group interviews: comparing consumers' feelings across qualitative techniques

Article Abstract:

The perceptions of focus group participants towards focus group interviews were investigated and compared with the feelings of participants in a nominal group technique and a self-administered open-ended survey. Results showed that there was a difference in the perceptions among the respondents in the three types of surveys. Participants in focus groups thought the interview was more exciting and stimulating than the other two techniques. The atmosphere in focus groups is more appropriate only to certain qualitative research tasks.

Research, Methods, Marketing research, Market research, Focus groups

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Not telling the whole story: Teen deception in purchasing

Article Abstract:

The tendency of teenagers towards purchase deception is examined. The family communication environment and the teen-shopping context directly and indirectly affect teen deception.

United States, Consumer Behavior, Evaluation, Behavior, Teenage consumers, Consumer behaviour

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