Pioneering advantage and product-country image: evidence from an exploratory study in China

Article Abstract:

The analysis of the effect of pioneering advantage and the culture of the country of origin on buyer behavior in emerging economies, based on the evaluation of data collected during an exploratory study in China, is presented.

China, Evaluation, Statistics, Statistics (Data), Consumer culture

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Market-based organizational learning-theoretical reflections and conceptual insights

Article Abstract:

Organizational learning is now an important body of knowledge that has relevance in marketing. This research attempts to address the theoretical reflections and conceptual insights of market based organizational learning.

Knowledge management, Organizational learning

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Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party

Article Abstract:

The critical discourse anlaysis of the political marketing of Vlaams Blok, a successful extreme right political party in Belgium and Western Europe, is presented.

Belgium, Management dynamics, Public affairs, Management, Political parties, Public opinion, Company business management, Political advertising

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