Porous Media wins marketing suit: filtration company touts victory in 'Journal' ad

Article Abstract:

Chemical filtration systems producer Porous Media Corp has been awarded $1.72 million in a jury decision against competitor Pall Corp. Porous Media alleged that Pall had belittled its products through its advertising. Porous Media announced its victory through a $70,000 advertisement placed in the 'Wall Street Journal.' It has also filed a third case against Pall because of its counterclaims which it had sent to customers.

Surgical Appliance and Supplies Manufacturing, Surgical appliances and supplies, Biomedical Filters, Cases, Industrial equipment industry, Pall Corp., PLL, Filter industry, Porous Media Corp.

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Pros, coaches pitch for Louisville slugger

Article Abstract:

Hillerich & Bradsby Co. has long maintained low-key advertising strategies to market its Louisville Slugger brand of baseball bats. Its current marketing efforts center on in-store promotions and its World Wide Web site while its rare ads in trade publications feature testimonials from the latest baseball stars. The company also believes that word-of-mouth marketing among players and coaches is more effective than media.

Sporting and athletic goods, not elsewhere classified, Sporting and Athletic Goods Manufacturing, Sporting & Athletic Goods, Sporting goods industry, Sporting goods, Hillerich & Bradsby Co.

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OFFICEMAX

Article Abstract:

The article discusses OfficeMax's Web site officemax.com. The focus is on recent editions to the site.

United States, Marketing procedures, New Electronic Marketing, Advertising Activity, Stationery stores, Stationery & Office Suppl Stores, Office Supplies and Stationery Stores, Office equipment and supplies industry, Office equipment industry, OfficeMax Inc., OMX, Specialty stores, Office supply stores

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