UK: RELAUNCH OF LEERDAMMER CHEESE

Article Abstract:

The Dutch cheese Leerdammer has been relaunched by Baars UK in pre-packed slices, available in a reclosable pack. The move, intended to update the image of Europe's leading branded cheese, aims to take advantage of the expanding pre-pack cheese market. The slices are being recommended for snacking and sandwiches, and they will be supported with in-store advertising and money-off coupons.

United Kingdom, Marketing procedures, Cheese, natural and processed, Cheese, Cheese Manufacturing, Packaging, Marketing, Dairy industry, Dairy products industry, Baars UK Ltd.

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POLAND: AHOLD APPOINTS PRESIDENT

Article Abstract:

Royal Ahold, the Dutch food retailer, has announced the appointment of Geoffrey Adams as chief executive officer and president of its Polish activities. Adams moves from the post of country manager that he held with the former Chinese joint venture that Ahold had.

Food Stores, Food and Beverage Stores, Poland, Executive changes & profiles, Food industry, Royal Ahold N.V., Adams, Geoffrey

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