Pricing of services: an empirical analysis from the Greek service sectors

Article Abstract:

The pricing objectives followed by service companies and the pricing policy they use to price their services are analyzed. Data from six service sectors in Greece is examined and it is concluded that the pricing objectives are in close association with the policies.

Management dynamics, Management, Company business management

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Pricing objectives and pricing methods in the services sector

Article Abstract:

The pricing approaches of business organizations and its direct influence on their pricing methods is analyzed by using data from Greece's service industry.

Marketing procedures, Influence, Customer relations, Pricing policies

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Pricing practices of service organizations

Article Abstract:

The interdependence of pricing policy and pricing information, with regard to service industries in Greece, is analyzed.

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