Perceived managerial sincerity, feedback-seeking orientation and motivation among front-line employees of a service organization

Article Abstract:

The influence of top managers on the services and performance of front-line employees, and the factors that motivate them are investigated by conducting a employee research on the United States restaurant industry.

Services information, Motivational Techniques, Services, Influence, Managers, Employee motivation, Services industry workers, Service industries workers

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Trading places redux: employees as customers, customers as employees

Article Abstract:

The adoption of internal marketing strategy as an effective customer relationship management tool is examined.

Customer relationship management

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The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty

Article Abstract:

The failure of preferred brands in maintaining consumer loyalty and satisfaction is examined.

Customer satisfaction, Customer loyalty, Brand equity

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