Production rising again after decline

Article Abstract:

Czech industry suffered a fall in output in 1991 and 1992, and there were further problems in 1993 when Slovakia and the Czech Republic separated. Production started to rise from 1994, and the number of small companies has increased, partly because large firms have been split up. Well-known Czech firms include Budweiser Budvar, a beer exporter. The Czech steel industry accounts for much of the country's exports and is undegoing modernization. Vitkovice and Nova Hut are major steel companies and the government has a majority stake in both of these firms.

Manufacturing industry, Manufacturing industries, Economic aspects, Czech Republic

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After the Fall

Article Abstract:

McDonald and Little was a successful advertising agency. In 1980 Ted Bates acquired the shop. The merger left McDonald and Little as an independent subsidiary. The merger also left the shop in turmoil. Conflict of accounts became a major problem of the merger, and there were many account losses. McDonald and Little has now recovered, and serves as an example of what can happen in a merger.

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The Decline and Fall of the PBM

Article Abstract:

Even though the concept of brand management is good, it is not practiced is business today. The brand manager's role has been restricted most likely because of competition from advertising agencies and the increasing importance of finance. Consumer goods companies should try to keep their brand managers because they represent a valuable resource.

Management, Forecasts and trends, Products, Marketing management

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