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Profiles of beauty & fashion PR firms

Article Abstract:

This article consists of brief paragraphs discussing historical, and current information about thirty three of the top U.S. cosmetics and luxury goods marketing companies. Also includes photographs of select company employees.

Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2001
Agency Self Promotion

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Creative PR catches the buzz

Article Abstract:

The author points out the value to more compelling content in press releases to more effectively market a product, or service. A few examples are used to make this point.

Author: Quinn, Florence
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2001
Marketing/Advertising Theory, Industry Overview

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Stand out in crowded PR job market

Article Abstract:

The author provides ideas for improving one's chances in finding employment within an advertising or public relations company.

Author: Spring, Dennis
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2001
Company Planning/Goals, Public Relations Agencies, Public Relations, Public relations services, Public relations firms

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Subjects list: United States, Advertising agencies
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