SOME DAY-TO-DAY ODDS AND ENDS THAT HELP MAKE UP B-TO-B LIFE
Article Abstract:
The various methods by which several companies operate their business to business marketing operations are described in detail. Anecdotes from a number of firms are used as illustrations.
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
Management dynamics, Advertising and Related Services, Business to Business, Management, Advertising services, Marketing industry
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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DUPONT'S NEW BRANDING EFFORT: THE MIRACLES OF MARKETING RIGHT
Article Abstract:
This article describes the change that Dupont is making in its tagline and discusses why the change is being made after almost 65 years.
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
Chemicals & Allied Products, Chemical Manufacturing, CHEMICALS AND ALLIED PRODUCTS, Advertising Activity, Slogan, Chemicals, Advertising, Chemical industry, E.I. du Pont de Nemours and Co.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States
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