Raikes rolls on the fast track at Microsoft

Article Abstract:

Microsoft Corp is embarking on a new marketing strategy of its Word for Windows program under the leadership of Jeff Raikes. Raikes is the new senior VP for sales, marketing and support in the US. He outlines the firm's approach to reach its two kinds of customers. The first kind are highly technical companies that use personal computers in corporate computing. The second are general business users that also includes home users. Microsoft will, for the first time, launch television advertising aimed at the second group of users. Furthermore, a nationwide demonstration will be conducted that will compare Microsoft Word capabilities against those of WordPerfect DOS.

Prepackaged software, Methods, Microsoft Corp., Marketing, Column, Microsoft Word for Windows (Word processing software)

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No quick fix

Article Abstract:

Companies like Xerox and General Motors Corp have effective integrated automated information, sales and marketing systems. Their successes were attributed to the coordinated efforts between three departments. Their software is supported by the sales representatives who were involved in its development and design. The users also evaluated the system after it was tested. Top management also have motivate the system's use with continuous training and technological update programs.

Motor vehicles and car bodies, Photographic equipment and supplies, Motor vehicle parts and accessories, Computer integrated systems design, Computer software industry, Software industry, Office equipment and supplies industry, Office equipment industry, Xerox Corp., Automobile industry, General Motors Corp., Technology application, Management information systems, Sales management

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Butterfield focuses on Fujitsu's imaging products

Article Abstract:

Steven N. Butterfield has been selected as the new general manager of Fujitsu Computer Products of America Inc's (FCPA) imaging products division. Prior to his appointment, Butterfield was connected with Copal Inc as its agent for the US. He plans to sell a line of imaging equipment that include impact printers, laser printers and mid-range scanners. This would give FCPA a competitive edge in the integrated imagingsystems market.

Officials and employees, Appointments, resignations and dismissals, Image processing equipment industry, Butterfield, Steven M., Fujitsu Computer Products of America Inc.

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