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Satisfaction emotions and consumer behavioral intentions

Article Abstract:

A study determining the relationship between consumer behavior and consumer satisfaction is presented. Consumer complaining brings about changes in factors that affect consumer satisfaction.

Author: White, Christopher, Yu, Yi-Ting
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
Switzerland

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Relationship marketing: the influence of consumer involvement on perceived service benefits

Article Abstract:

Impact of consumer participation in marketing efforts, on their satisfaction levels while utilizing offers, is examined.

Author: Kinard, Brian R., Capella, Michael L.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
Marketing communications

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The impact of brand trust and satisfaction on retailer repurchase intentions

Article Abstract:

Relation between customer satisfaction and trust in a brand and their decision to use the brand again is examined.

Author: Voorhees, Clay M., Zboja, James J.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
Brand choice

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Subjects list: Analysis, Consumer behavior, Customer satisfaction, Consumer behaviour, United States
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