Searching for foreign executives: global expansion forces marketers to deal with cultural differences

Article Abstract:

Companies face several hurdles in recruiting foreign executives who will handle overseas marketing responsibilities. Inspite of tremendous business opportunities in most countries, firms are wary of potential pitfalls in their search for the right marketing executive. For example, they have to take into consideration the local culture and business practices of a specific country. Also, most foreign executives lack strong marketing skills that companies are forced to train and develop them for the job.

Management Recruitment, Marketing Management, International aspects, International business enterprises, Multinational corporations, Employee recruitment, Managers, Marketing executives

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Companies turn to marketing temps

Article Abstract:

More and more advertising and marketing agencies are hiring temporary employees to fill various positions in response to the dearth of good marketing professionals. Avon Products Co, for instance, turned to employment agency Corporate Staffing Alternatives to recruit marketing creatives. The trend towards temporary employment is also in response to the IRS's crackdown on misclassified workers. Many marketing creatives prefer their temporary status because it suits their lifestyles.

Temporary Help NEC, Analysis, Marketing industry, Temporary employment, Temporary employees

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TOY TRUCKS DELIVER NEW BUSINESS: TEMPORARY HELP AGENCY FINDS SMALL GIFT CAN BRING BIG RESULTS

Article Abstract:

Young and Laramore Advertising (Indianapolis, IN) helped temporary staffing agency Tandem (Deerfield Beach, FL) achieve an over 23% sell rate with a direct mail campaign involving such gifts as a plastic truck. The campaign cost Tandem less than $200,000, but brought in more than $1.5 million in revenue, according to Young and Laramore's Gina Lang. While attention-getting gifts were central to the campaign, follow-up was also important.

United States, Marketing procedures, Temporary Help Services, Campaign Effectiveness, Advertising Activity, Account Activity, Agency Planning/Goals, Promotion, Direct Marketing, Agency Financial Data, Indiana, Design/Copy, Business to Business, Management, Marketing, Employment services, Young and Laramore Advertising, Tandem Inc. (Deerfield Beach, Florida)

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