P&G plunges into Web

Article Abstract:

Procter and Gamble Co (P&G) of Cincinnati, OH, intends to spend more money on online advertising. The company, which started advertising on the Internet in 1996, plans to spend 80% of its advertising budget within the next five years on online advertisements. P&G previously alloted only 1% of its budget to Internet advertising, most of which went to digital media. Worldwide online media spending is expected to reach $7.7 billion in 2002, a vast improvement from only $2 billion in 1998.

Marketing procedures, Soap, Cleaning Compound, and Toilet Preparation Manufacturing, Soaps, Detergents & Toiletries, Procter & Gamble Co., Consumer goods industry

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Making it stick

Article Abstract:

Online games provider Uproar Ltd helps firms to hold the attention of visitors to their Websites and to stay for a long time. The online games produced by Uproar have enabled its client firms to attract 1,883,000 visitors to their Websites who stayed for an average of 35.7 minutes. One such client is the National Thoroughbred Racing Assn, which developed the "NTRA Race to the Finish" game with Uproar's assistance.

On-Line Information Services, Product information, Videotex & Teletext Svcs NEC, Internet services, Online information services, Uproar Ltd.

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