Still silent - political market segmentation and the case of ethnic women

Article Abstract:

An analysis of the various implications and aspects of political market segmentation is presented. British political parties are urged to be more mindful of women who constitute about 52 percent of the English population. The analysis mainly focuses on 2005 United Kingdom General Election.

Marketing, Influence, Political aspects, Elections, 2005 AD

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Election 2001- The Silent Majority: Women

Article Abstract:

The lack of female participation during the last general election was due to the failure of either political party to address women's every day life and concerns. Political parties need to focus on policies that resonate with women voters.

Statistical Data Included, Women, Statistics, Voting, Voting research, Voting abstention, Women's suffrage

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Socially constructed realities and the hidden face of market segmentation

Article Abstract:

The importance of consumers perception of reality in market segmentation is analyzed.

Perception, Perception (Psychology)

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