Tapping the Net for phone service: Web-based telephony growing as users discover multimedia benefits

Article Abstract:

Internet telephony presents vast business opportunities for marketers. According to a study by International Data Corp, Internet-based telephone services are expected to grow by the year 2002. This technology offers certain advantages over traditional telephone services. For example, companies are able to use Internet telephony to send online voice and data at an affordable cost. The quality of calls via Internet telephony is also comparable to that of conventional telephone systems. In addition, marketers can use Internet telephony to conduct training workshops and conventions.

Telephone and telegraph apparatus, Telephone Apparatus Manufacturing, Electronic computers, Electronic Computer Manufacturing, Telephones, Marketing Computer Systems, Internet, Computer-telephone integration, Computer telephony, Computer applications, Electronic marketing

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Picturing the advantages of digital

Article Abstract:

Digital cameras are very useful tools for marketers. They provide a cost-effective means to update and promote products online and in print as compared to films. Digital photography can also enhance communication and spur productivity by allowing marketing organizations to immediately preview head shots and layouts for advertising campaigns. The technology also makes possible the capture of sounds, pictures with sounds and full-motion video, thereby allowing talking images posted to Web pages.

Photographic equipment and supplies, Photographic and Photocopying Equipment Manufacturing, Computer Peripheral Cameras, Digital cameras, Electronic cameras

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Picking the right communicator

Article Abstract:

Several electronic communication devices are available to business marketing professionals. There are three categories of these devices that marketers may choose from: advanced messaging units, portable digital assistants and cellular hybrids. When selecting a communication tool, marketers should not consider the technology involved. Instead, they should focus on their needs and how a device can satisfy them. Other considerations are discussed.

Other Communications Equipment Manufacturing, Communications equipment, not elsewhere classified, Communications Eqp NEC, Evaluation, Telecommunications systems, Telecommunications equipment, Business-to-business market, Business to business market, Communications equipment

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