The Roots of a Telemarketing Pioneer

Article Abstract:

A profile of the pioneering work done by Murray Roman in the field of telemarketing is given. With the existence of scripts, controls, training, list segmentation and accountability, good telemarketing management is an imperative because customers can shop around with some 300 suppliers to find the lowest price and the best service offered.

Satellite communications, interview, Cost of Communications, Guidelines, Telephones, Roman, Murray

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Outbound Telemarketing Strategies: For Selling Small Business and Telecommunications Systems

Article Abstract:

Telemarketing can substantially reduce the costs of marketing small business systems. Eight sales strategies with sample dialogs illustrate how to use marketing techniques to qualify customers and close sales over the phone. Suggestions on defining objectives and how to begin a telemarketing program are included.

Office automation, Marketing Strategy

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