'Ten commandments' of business-to-business marketing communications

Article Abstract:

The successful development and implementation of a business-to-business marketing communications program requires discipline and adherence to communication standards. These standards written in the form of "Ten Commandments" include planning based on thorough understanding of market conditions, use of a variety of marketing communications vehicles, conducting dialogue with customers and prospects, close coordination with other marketing and sales executives, giving first priority to consumers' interests, maintaining an efficient system of track & record responses and providing a work atmosphere of mutual respect and trust.

Business communication

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'Ten commandments' of business-to-business marketing communications

Article Abstract:

Ten pointers in business-to-business marketing communications are enumerated. These include planning, combining different marketing communications vehicles, establishing a two-way communication process with customers, cooperating with other marketing and sales personnel, creating a customer-oriented message in marketing, maintaining a friendly relationship with other organizations, properly handling budgets, diligently measuring results and communicating them properly, creating a database and finally, ensuring that the marketing communications improve the corporate image.

Methods, Marketing communications

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'Ten commandments' of business-to-business marketing communications

Article Abstract:

A marketing communications program may be effective if it is well-planned and coordinated among marketing and sales executives. The program must be developed within a prescribed budget and a directed goal. It must also be tested and re-assessed to ensure its efficiency. The results and problems of the program must be clearly relayed to the marketing team and senior management. The marketing communications program must portray the company's image.

Prepackaged software, Computer software industry, Software industry, Technology application, Management information systems, Sales management

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