The current status of outcomes assessment in marketing education

Article Abstract:

Under pressure for accountability and in pursuit of valid measures of their performance, institutions of higher education are examining outcomes assessment as a means of program and institutional evaluation. Through a survey of chairs of marketing departments, this study explores the current status of outcomes assessment in marketing education in universities in the United States. It examines attitudes toward several potential measures of educational outcomes as well as current and anticipated collection patterns for these measures. (Reprinted by permission of the publisher.)

Evaluation, Education, Marketing, Study and teaching, Marketing personnel, Business schools, Educational evaluation, Educational assessment

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A measure and initial test of managers' perceptions of relationship marketing in inter-organizational exchanges

Article Abstract:

The study determines a new measure on how managers perceive relationship marketing. In a survey performed on marketers, purchasers and engineers, managers' understanding of the objectives of relationship marketing are analyzed. Relationship management is found to be composed of four dimensions: an ongoing bonding process, mutual value creation, a cooperative atmosphere, and information technology use.

Technology application, Managers, Powers and duties, Customer relationship management, Report

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An evaluation of journals used in doctoral marketing programs

Article Abstract:

Citation indexes, which are used to examine the journal quality in doctoral marketing programs, are presented.

Colleges, Universities, and Professional Schools, Product quality, Doctoral Degrees, Scholarly periodicals, Usage, Quality management, Rankings, Citation indexes

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