The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach
Article Abstract:
A model to explain the influence of a consumer's knowledge of labor abuses on its behavior when buying clothes is presented. The model is based on a core category called ambivalence, which tackles the variations in motivation, behavior and motivation among University students who participated in a survey. The interdependent relationship of factors affecting ambivalence is also analyzed.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2007
General services, Spain, Apparel & Related Products, Apparel Manufacturing, Models, Purchasing, Influence, Clothing and dress, Clothing, Ambivalence, Report
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2007
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An examination of consumers' motives to switch energy suppliers
Article Abstract:
The switching motives of customers are examined. The relationship between customer satisfaction and switching segments in the energy industry is analyzed.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
Germany, Marketing procedures, Energy industries, Energy industry, Customer relations
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Analysis, Consumer behavior, Consumer behaviour
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