The need for research at newspapers

Article Abstract:

Market research may eventually turn around the decline in newspaper circulation, which has gone down from the average daily readership of 80% in the 1970s to 60% by the start of the 21st century. Newspapers, just like the other major industries, should be committed in discovering their customers' preferences, their reading interests and how much they are willing to pay for subscriptions and single copies. For instance, the News&Observer conducts a survey among its various departments every two years. Department heads then attend a management summary over the survey's findings which is presented by research firm Belden Assoc.

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Circulation dips

Article Abstract:

The Audit Bureau of Circulations has reported that daily newspaper circulation dropped by 0.5% and Sunday circulation fell 1.0% for the six- month period ending Mar 31, 2000. The report, however, also showed that 60% of the top-circulation newspapers, those with circulation over 500,000, attained gains in circulation. Almost half of the 100,000-250,000 circulation dailies and many in the 25,000-50,000 bracket also registered increases in circulation.

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Boston begins early Sunday edition to boost circulation

Article Abstract:

The Boston Globe newspaper has began releasing an early Sunday edition of its Boston Sunday Globe on Oct 24, 1999. The early edition, which is available on the preceding Saturday, is aimed at increasing the newspaper's Sunday edition circulation by giving its reaers additional time with the paper. The move, which is being supported by promotions in radio, television and print, is the Boston Globe's way of addressing a declining Sunday readership.

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