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The wrong brands at the wrong time

Article Abstract:

G. Heileman Brewing and Black Death USA are flouting their immorality by reintroducing two controversial alcoholic beverage brands under different labels. Heileman has replaced the PowerMaster brand name with Colt 45 Premium; Black Death vodka will now appear as Black Hat. The odious names are gone, but the products remain the same, as do the intentions of their purveyors. These high-potency brews are still aimed at black inner-city youth, and while they are not illegal, they - and their makers - should be treated with contempt.

Author: Buck, Rinker
Publisher: The Nielsen Company
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
Malt beverages, Wine and distilled beverages, Alcoholic beverage industry, Ethical aspects, Target marketing, G. Heileman Brewing Company Inc., Black Death USA Inc.

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The truth about silicone implants

Article Abstract:

Food and Drug Administration commissioner David Kessler made the correct decision when he banned breast implants until more research clears up questions about their safety. Kessler's decision received much criticism, which is regrettable. About four out of five breast augmentations are done to give women larger breasts simply because larger breasts are popular. Government regulation is needed in this case to save women from this societal whim.

Author: Buck, Rinker
Publisher: The Nielsen Company
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
Social aspects, Breast implants

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The neo-battle over neo-traditionalism

Article Abstract:

A 'Good Housekeeping' advertising campaign, touting the publication as 'the magazine for the new traditionalist,' has drawn stinging criticism from feminists such as Susan Faludi. Feminists view the magazine's statements about flourishing traditional values and a strengthened family as attempts to bamboozle women away from the workplace and into the home.

Author: Buck, Rinker
Publisher: The Nielsen Company
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
Periodicals, Advertising, Periodical publishing, Good Housekeeping (Periodical)

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Subjects list: Editorial
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