TimesTalks at local library draws diverse audience

Article Abstract:

New York state-based publication the New York Times desired to reach more ethnic readers in the boroughs of New York City, NY. To accomplish this goal, it developed a lecture series called the TimesTalks with the Queens Borough Public Library, which serves an unusually diverse audience and is the most widely used public system in the US. The series has provided an opportunity for the newspaper staff to hear directly from readers and for the audience to meet and ask questions from the newspaper staff. It has also given the audience a chance to hear how news is gathered each day.

New York

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Users' guide gives customers insight into Web page changes

Article Abstract:

Texas-based Austin American-Statesman newspaper developed a campaign to re-introduce readers to its Internet online classified ads. On one Sunday issue, the paper published a users' guide which featured the new site's design and functions. The campaign has been successful in increasing awareness of the Austin America-Statesman's revamped World Wide Web site, which is receiving more than 1 million page views per month. Readers have frequently responded via electronic mail with comments and suggestions regarding the changes.

Texas

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