UK: SAINSBURY'S LAUNCH ALCOHOL LOYALTY SCHEME

Article Abstract:

Sainsbury's is trying to increase its alcoholic drink sales through its Reward Card loyalty scheme. The new Drinks Club will be free to all reward cardholders, who will receive a free quarterly magazine with drinks information and money off coupons. It is designed to make alcohol more accessible to customers.

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UK: NEW STRATEGY FOR MARS

Article Abstract:

In a bid to grow stronger in the impulse confectionary sector Mars has designed a confectionary unit. The unit is called The Candy Mountain and displays M&M's (small chocolate sweets) characters showing customers the way to the confectionary aisle in supermarkets. Mars is testing The Candy Mountain in Safeway's Reading store at present. Already the store has seen an increase in its confectionary sales to over GB[pound] 250 per week. Mars also suggests retailers should put chocolate brands such as Galaxy by women's magazines as this will increase sales by 9%. Another promotion that Mars is hoping to target is school children buying boxed chocolates for their teachers at the end of term as this could generate additional sales of GB[pound] 11mn.

Chocolate and Confectionery Manufacturing from Cacao Beans, Confectionery Products, Joint ventures, Candy & other confectionery products, Food industry, Candy, Safeway Inc., Mars Inc., Candy industry

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