Vague statements amount to puffery

Article Abstract:

Most of the political advertising campaigns of the Republican presidential candidates are attractive but contain few substantial information. Sen. Bob Dole's advertisement lacks concrete approaches to achieving his promise of prosperity. Pat Buchanan's adversarial rhetoric may rally ultra conservatives but turns away centrists. Lamar Alexander's advertisements are filled with gimmicks but lack substance. Steve Forbes has flooded voters with numerous advertisements which are mostly too focused on the income tax issue.

Evaluation, Advertising, Presidential candidates, Republican Party (United States), Political advertising

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ABP chief aims for blue skies

Article Abstract:

American Business Press (ABP) Pres. and COO Gordon T. Hughes is banking on a productive 1995 despite increases in postal rates, paper prices and publishing costs. The 53-year-old Hughes, who has been on the job for six months, has contracted Lois USA to mount a $2-million advertising campaign for ABP's 110 members. According to him, it is important to allow people the chance to know how important their work is. To this end, its ads will promote ABP journals as 'First Read' in their respective industries.

PRINTING AND PUBLISHING, Publishing, Publishing Industries, Publishing industry, Management, Hughes, Gordon T., American Business Press

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Several cyberspace examples to follow

Article Abstract:

The cyberspace is growing popular as a medium for business marketing, particularly in the information technology industry. In line with this new trend, Industry.Net, Autodesk Inc. and Thomas Publishing Co. has formed an alliance that would pioneer the use of online business-to-business commerce. This type of alliance offers several advantages, such as the reduction of risks and the division of labor.

Editorial, Analysis, Usage, Innovations, Internet, Online transaction processing

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