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Article Abstract:

Conventional methods of market research are limited by their dependence on collective level statistical analysis. An agent-based simulation can provide a way of extending the research data, particularly those about heterogeneous decision-making strategies and consumer preferences. The advantages of using the agent-based simulations are examined further.

Simulation methods, Simulation

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The HB revolution

Article Abstract:

An appropriate statistical analysis of marketing data is very important in the strategic decision making of an organization. The usage of hierarchical Bayesian methods in solving the market research problems is evaluated.

Marketing procedures, Research Findings, Venture Analysis, Analysis, Bayesian statistical decision theory, Bayesian analysis, Business enterprises

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The quest for emerging customer needs

Article Abstract:

Marketing researchers must develop techniques to discover new customer needs. Current techniques are not useful in this endeavor.

Customer Relations, Cover Story

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