What services marketers need to know about the mobility-disabled consumer

Article Abstract:

The passage of the Americans with Disabilities Act opened up a new territory for the services marketer to explore. Services marketers need to know that an understanding of this long-ignored consumer group will become useful in service product design and in creating support services. A study that looked at the disabled consumer's sources of information, shopping patterns and decision criteria advises service marketers to depend more on television and newspapers in reaching this segment and to make shopping easier. Salespeople must also be trained on how this segment will be best served.

Retail Trade, Business services, not elsewhere classified, All Other Business Support Services, Business Services NEC, Management, Services, Retail industry, Marketing, Disabled persons, Customer service, Services industry, Service industries, Business services

---

The effects of service recovery on consumer satisfaction: a comparison between complainants and non-complainants

Article Abstract:

The article examines the relation between consumer complaints and consumer satisfaction.

United States, Analysis, Customer satisfaction, Consumer complaints

---

Similar abstracts:

• Abstracts: What do they need to know? I want my money. Venturing abroad
• Abstracts: Starting to look at the digital picture. Cable merger logic. Time to hang up on Deutsche
• Abstracts: All change for partnerships? Accounting by limited liability partnerships
• Abstracts: Professional versus generic retail services: new insights. Patient satisfaction: a matter of choice. The nature of problem recognition and search in the extended health care decision

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.