Winning at Office Politics

Article Abstract:

Interpersonal effectiveness is necessary for anyone to succeed in an office environment. It can be defined as an ability to stimulate others in ways desirable to you while maintaining a positive relationship. A person with power is one who has the ability to choose or control. Power comes from formal position or political clout. Influence management is a new term that refers to the ability to get things done because of your influence. A basic necessity here is credibility. Tips on how to achieve this credibility are suggested. In corporate policies everyone must pay dues. Knowing how not to abuse your power is the key to being an effective manager.

Management, Politics

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Not Colorblind

Article Abstract:

Buying differences by blacks must be understood to successfully reach the black market. Black attitudes, interest, and values are based on the black-American heritage. Marketing and communications programs must recognize the areas where black history and culture are exhibited through buying behavior. These three areas are: reassurance of product quality; status and prestige; and, recognition and respect. Brand names are important and can be employed for introduction of new product lines. Advertising should be directed at blacks, at their families, and with an emotional appeal.

Marketing, African Americans, Beliefs, opinions and attitudes, Consumers

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Ordinal and Interval Scaling

Article Abstract:

Steven's hierachy of scaling is adhered to by most researchers. The application of Steven's hierarchy to attitude research is examined. Equal-interval scaling techniques that are used to measure psychological attributes are noted. The treatment of ordinal data as interval data is presented as a proper decision. There is no notable accurancy loss and there are interpretability gains. Ordinal data may not be treated as interval data when the scoring system is a non-linear distortion of the equal interval scale employed.

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