CD recording systems

Article Abstract:

A buyers' guide shows information about 32 CD recording software packages, and 13 CD-Recordable drives. A CD-ROM recording system has become a necessity in any multimedia studio, and prices have come down considerably over the past few years. A CD recording (CD-R) system is useful for creating prototypes of a multimedia product, or using to create one-off discs for special purposes. The premastering software should support all common formats, including ISO 9660 for DOS and Windows, HFS for the Mac, and CD-audio. The premastering software creates a hard disk image file of the material. Sophisticated software will also allow the developer to determine file placement. Developers will need to select a true multimedia CD recorder that supports all CD formats. Some recorders are useful only as data backup devices. Recording speed is another important consideration, especially if several discs are being burned consecutively.

Hardware buyers' guide, CD-recordable drive, CD-R drives, CD-RW drives, CD-ROM mastering software

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Means to a message

Article Abstract:

Internet merchants need a public relations strategy. It is important to establish an relationship with publishers and get the right PR message across to potential customers. Hiring an appropriate PR company is not difficult, but basic knowledge is required. For example, it is important to know the difference between ad copy and a press release. An ad speaks directly to a potential customer, but a press release speaks through a journalist. The latter sort of a communication should be objective, concise and focused on the journalist's requirements. Sending the same release to every publication usually does not work. An Internet merchant needs to remember that the main difference between traditional and online marketing is that online customers need to find the merchant, and the merchant's job, therefore, is to help customers to do so.

Internet, Internet/Web technology application, Technology application, Electronic commerce, E-commerce, Internet advertising, Internet/Web advertising

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Invision '96

Article Abstract:

The 1996 NewMedia Invision Awards are granted to 166 electronic media products out of over 900 entries. Product categories include entertainment and edutainment, information and reference, education, training and support, sales and marketing, personal and nonprofit projects, and technical and creative excellence, with numerous sub-categories. The products judged include software, CD-ROM titles, and for the first time, web sites. Magnet Interactive Group's 'Beyond the Wall' CD-ROM, exploring the Vietnam Veterans Memorial and the people commemorated there, wins the best-of-show award. The TerraQuest Web site for Mountain Travel/Sobek World Travel receives the best web site award. Products honored with award-of-excellence commendations include product details, while title, company and phone number are given for other award recipients.

Educational software, Marketing management software, Entertainment/hobby software, Entertainment software, Hobby software, Software buyers' guide, Children's educational software, Electronic reference books, Electronic reference, Sales/marketing software, Sales management software, Educational/Training Software

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