Industry Turns to ETRs, Auxiliary Products to Strengthen Aftermarket

Article Abstract:

The trend towards OEM autosound installations is expected to increase in 1985. Aftermarket suppliers and retailers will respond to the threat by emphasing digital systems such as compact disc (CD) players and by expanding their product lines into security and mobile communications. About 30,000 to 50,000 auto CDs will be sold in 1985, which will increase the car speaker market to keep up with the latest technology in sound reproduction. The security systems market is expected to grow as retailers find consumers investing in more expensive auto stereo equipment and willing to pay top dollar to protect their investment. Sales of radar detectors increased by twenty percent in 1984 and are expected to continue strong through 1985. The cellular phone market is expected to take-off once the prices fall to $1,000, which could happen as soon as late 1985.

Automobiles, Security measures, Stereo systems, Security Systems, Outlook, Cellular Radio, Mobile Phones, OEM, OEMs (Original equipment manufacturers)

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Moneymen Bet on New Home Products

Article Abstract:

Analysts predict that this year the consumer will be buying new home entertainment products. The computer will be the number one purchase with the video cassette recorder market expanding also. The product for 1985 is predicted to be videodiscs which have been moving from a high price luxury item to a mass market reasonably priced item.

Computers, Digital computers, Electronics, Videodisks, Videotape Recorders, Video Systems, Videocassette Recorders, Home Computers, Home Entertainment, Entertainment, Videodiscs

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New Products Help Maintain Margins

Article Abstract:

There are several ways an electronics retailer can maintain profitability. Selling new products could be the answer but that can create some service problems for retailers. Manufacturers can help by putting much information on the packaging. They can also provide point-of-purchase materials and co-op advertising programs.

Profits, Marketing, Tutorial, Profit Margin, Profit

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