Let's make an ad deal

Article Abstract:

Advertisers and online advertising developers are attempting a variety of methods to present advertisements on the Web. Advertisers are demanding that their media buys are focused on users that will see their web sites and be intrigued in their products, and are negotiating advertising rates with publishers based on click-through. Many ad developers are trying to move beyond the mundane banner advertisements to include interactive functions such as animated entertainment, cash rewards of $1 to $5, and push technology that pushes advertising to users. Other approaches include advertisements included within online programs such as quiz shows and chat rooms, advertisements that pop up during slow downloads, and computer games that are also ads and links to corporate sites. Banner ads are not completely gone, however. Some ad developers are attempting to make banners more interesting with web sites built into banners, pull down menus, and animated images within banners.

Internet advertising, Multimedia authoring software, Multimedia systems, Multimedia Technology, Internet/Web Technology, Internet/Web Advertising

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Internet primed for broadcasting

Article Abstract:

IP Multicast represents the next significant Internet breakthrough, according to many analysts, but it has yet to reach numerous desktop users because it lacks the killer app. Multicast differs from the current unicast method by organizing users into a single group that shares one copy. A drawback to multicast limits obtaining information to the time of the broadcast. Another hurdle consists of making the network support multicast, but network hardware and software have been compatible since the mid-1990s. The inconsistent MBone (Multicast Backbone) network handles all Internet multicasting, and only users with full-time, high-speed connections have present access. Lack of precedent and weak demand have allowed ISPs to offer multicast. TIBCO, a vendor of IP Multicast-based software, draws parallels between the industry and color TV in the 1950s. A defining event, such as the 'Bonanza' TV show, must provide the spark.

United States, Internet software, Internet/Web technology, Multicasting

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