Nippon Avionics cultivates replacement market to expand slales of overhead projectors

Article Abstract:

Portable LCD projectors are competing with digital light processing projectors for market demand. These mobile units are in demand particularly with business executives that use them for effective sales presentations and promotions. Japanese market demand reached 50,000 unit purchases in FY 1997, which was valued at Y20-Y30 bil. Smaller and lighter models are expected to post greater sales due to their convenience and ease of use.

Product standards, safety, & recalls

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LCD, DLP technologies vie for buyers in mobile projector market

Article Abstract:

Brightness levels are vital to the selection and performance of projection systems. Projectors have increased these levels from 600-700 lumens for 1997 models to as high as 2,100 lumens for current products. Projector users can attain desired brightness levels by selecting Ultra High Power lamps or taking advantage of electronic part innovations. These engineering advances will help ease the use of projectors.

Product development, Projection System Product Div.

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Hitachi casts eyes on 20 percent share of global LCD projector market by 2000

Article Abstract:

Nippon Avionics Company Ltd. is increasing marketing focus for its LCD projection systems. The company's data projectors are noted for the ability to display personal computer-generated data and video images and for being compatible with other image-capture devices. Nippon Avionics seeks to replace overhead projectors with their LCD products, which offer superior quality and are more cost-effective.

Sales & consumption, Marketing procedures

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