VDC Study Finds Distribution of Integrated Software in Transitional Phase

Article Abstract:

Venture Development Corp. reports that demand for integrated personal computer (PC) software packages will rise from 445,000 in 1983 to almost four million in 1988. All avenues of distribution, including computer stores, direct from the manufacturer, or by mail, will have to be used efficiently to keep up with demand. More knowledgeable salespeople and well-written manuals will be necessary. Specialty stores for integrated software will increase. A graph describing the distribution channels is shown.

Suites (Software), Growth (Physiology), Personal Computers, Growth, Software Packages, Outlook, Integrated Software, Market, Distributors

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Product Life Cycle Often Dictates Distribution Channel

Article Abstract:

A Venture Development Corporation report indicates that selling strategies for business products differ depending on the type of outlet. There is a direct correlation between product maturity and number of outlets. The office equipment discount chain and business equipment center could make a change in product distribution. Sears originated the concept of business centers. Computer supermarkets may also be successful. A graph showing the sources of products is included.

Wholesale trade, Distribution channels, Office Equipment, Retail/Reseller Channel, Wholesale Dealer/Distributor

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