Abstracts - faqs.org

Abstracts

Construction and materials industries

Search abstracts:
Abstracts » Construction and materials industries

1-800-Flowers kicks off 'Just Say Alstublieft' campaign

Article Abstract:

1-800-Flowers expects its Dutch flowers nationwide campaign to bring in an additional 50,000 calls to its six telecenters worldwide. The Fresh from Holland effort, launched on September 1998, follows the florist's successful pilot test in New York in 1997 that generated almost 25,000 orders. The company has also rolled out a contest to further boost sale. The contest is in line with the promotional awareness theme, "Just Say Alstublieft," a Dutch phrase meaning "thank you" and "you are welcome." The florist states that no additional staff or equipment will be needed to handle the calls brought in by the campaign, which will run until the first week of November 1998.

Author: Sexton, Sean
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
Advertising Activity, Campaign Launched, Florists, 1-800-FLOWERS.COM Inc., Article

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


B3TV plans interactive test

Article Abstract:

B3TV, a San Francisco, CA-based interactive television firm, intends to roll out a new interactive advertising campaign for Domino's Pizza under a short-term deal. Scheduled to run on Aug 21-22, 1999, the campaign will allow viewers with a WebTV Internet Terminal linked to a television to place an order by clicking on an icon shown every commercial of Domino's. The interactive feature will be featured during the Star Trek Next Generation Marathon scheduled to air on KBHK-TV, a San Francisco UPN affiliate.

Author: Sexton, Sean
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
Limited-Service Restaurants, Services information, Fast Food Pizza Restaurants, Interactive CATV, Fast food restaurants, Pizza restaurants, B3TV

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Golf cos. lose enthusiasm for infomercials

Article Abstract:

Manufacturers and marketers of golf equipment have reduced the number of their direct response TV ad placements because of increasing media rates. Industry executives also added that only one out of five TV viewers is interested in golf, making infomercials an ineffective and costly method of marketing their products. Instead, gold companies are focusing on more traditional forms of marketing, and are using infomercials for inquiry purposes.

Author: Sexton, Sean
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
Sporting and Athletic Goods Manufacturing, Golf Equipment

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: United States
Similar abstracts:
  • Abstracts: How to create an effective paid search engine campaign. Tips on integrating search into your online catalogs. Finding your search engine marketing niche
  • Abstracts: Delivery Confirmation to debut in spring. UPS adds international sites, services. J & R loyalty club aims to break price-conscious habits
  • Abstracts: Yellow Pages readies $30 million campaign. Campaign appeals to pet owners. McDonald's monitors Hawaiian loyalty program
  • Abstracts: Guthy-Renker restructures. B3TV's Kaiser brings Internet experience to interactive TV. Former DRTV exec. launches Internet affinity company
  • Abstracts: USPS tests software, prepares for new rates. Revamped campaign replaces sampling
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2025 Advameg, Inc.