Campaign appeals to pet owners

Article Abstract:

The American Society for the Prevention of Cruelty to Animals (ASPCA) has rolled out Ani-Med, an information line for questions about cats and dogs. With the new service, callers can access any of about 140 pre-recorded topics about cats and dogs, ranging from bladder problems to problem barking to bite prevention. About 2,500 pet owners have reportedly called Ani-med in the three weeks following the service's launch in mid-April 1998. About 60% of the callers have left their names and address for the $5 worth of coupons from participating pet-care companies. Included among the sponsors are A&M Products, PE AgGen and Pet Assure.

New Products/Services, Services information, Veterinary Services

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McDonald's monitors Hawaiian loyalty program

Article Abstract:

McDonald's Restaurants of Hawaii Inc., which operates 73 outlets in the region, launched a loyalty program in November 1997 to draw more traffic. Under the McExtra program, consumers ordering Big Macs earn points toward free McDonald's food and qualify for such prizes as a trip to Las Vegas from Aloha Airlines. To date, the program has 285,000 members and the restaurants are benefitting from an increase in revenues. The success of the loyalty program are prompting McDonald's restaurants in the mainland to consider launching a similar promotion.

Marketing procedures, Food Services and Drinking Places, Campaign Effectiveness, Eating Places, Restaurants, McDonald's Restaurants of Hawaii Inc.

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