Revamped campaign replaces sampling

Article Abstract:

The US Census Bureau is launching an educational marketing campaign in an effort to boost awareness of its decennial census, which will make a headcount of all 100 million US addresses for congressional reallocation. The educational campaign will target ethnic groups that have been traditionally underrepresented in previous census, such as African-Americans and Hispanics. The educational campaign will be followed by an advertising campaign, which will tell unresponsive households that they will be visited by an enumerator.

Marketing procedures, Administration of General Economic Programs, Bureau of the Census

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USPS tracking programs to go live by end of the year

Article Abstract:

The US Postal Service will launch two new mail-tracking programs by the end of 1999. The new programs, called Destination Confirm and Origin Confirm, allows clients to electronically track mails as they move through the automated mail-processing flow by using Planet Code barcodes. The data is sent to the USPS' centralized service which forwards it to customers. USPS currently sends tracking data to customers three times a day, seven days a week.

Services introduction, Public Mail & Express Services, Postal Service, US Postal Service

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