Cox Direct cooks up mailing guide

Article Abstract:

Cox Direct, based in Largo, FL, came out with the 50-page "Reference Guide," which offers uses of direct mail and current trends in the restaurant industry. Restaurant owners learn step-by-step instructions on how to lift their sales through a cooperative Carol Wright or solo mail marketing push to three restaurant segments, casual dining, family styles and quick service. Aside from learning how to produce creative inserts, players in the restaurant market can get tips from the handbook on how to develop offers and choose a target audience.

Marketing/Advertising Methods, Direct Mailing Services, Mailing services, Direct mail advertising, Article, Cox Direct

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Edith Roman prepares to enter data processing field

Article Abstract:

Mailing list firm Edith Roman Associates of Pearl River, NY, is targetting its Database Direct data processing unit for direct marketers. The company created the Database Direct in Oct 1997 and maintains a 30,000-sq-ft data center. Database Direct has an advantage over standad list firms and service bureaus because it integrates the seperate discipline of marketing and data processing/statistical analysis.

Direct Mail List Rental, List brokers, Edith Roman Associates

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