Financial institutions lag behind other firms in harnessing net

Article Abstract:

Traditional financial institutions will try to catch up with online financial services providers by taking advantage of their large customer bases and using more-targeted marketing approaches, according to a study conducted by Internet research firm CyberDialogue of New York. Almost one-third of people who use the Internet to get financial services turn to online brands such as Yahoo Finance, Quicken.com and AOL Personal Finance. Banks and other traditional financial institutions have been left behind as they were not first able to appreciate the value of the medium in forming valuable customer relationships.

Financial Services, Finance and Insurance

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NFL kicks off season with new affinity card

Article Abstract:

The National Football League will roll out an NFL Quarterback Club Visa card in line with the start of the regular football season in September 1998. NFL's previous affinity credit card program attracted over 1.2 million fans, and the league now hopes to expand the program and shift the marketing focus not on teams but to individual players. The new NFL Visa card will feature four members of the Quarterback Club, including Brett Favre of the Green Bay Packers and Steve Young of the San Francisco 49ers. Marketing for the new card will be handled by MBNA America Bank, whih issued the original NFL Card.

Campaign Launched, Sports Teams and Clubs, Professional Football, Article

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