E-mail cartoons deliver for less

Article Abstract:

Interactive Features Syndicate, a Seattle, WA-based agency, is currently testing an e-mail registration system that could become a breakthrough in direct response procedures. The agency can send offers as cartoons in an HTML form that transforms e-mail into a Web page that can be personalized and passed along from one recipient to another. With its branded registration system, e-mail becomes viable and avoids the cost of opt-in lists. The agency hopes to charge advertisers $80 per thousand names for branded name delivery, with the price about what it would cost to rent a direct mail list.

Marketing procedures, New Products/Services, Services information, New Electronic Marketing, Direct Mail Advertising Svcs, Direct mail advertising, Article, Interactive Features Syndicate

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Donnelley marketing lives again at First Data

Article Abstract:

First Data Corp of Atlanta, GA, has renamed its database marketing unit back to Donnelley Marketing and has divided its First Data Solutions division into two operating units. According to Donnelley Marketing president Peter Shaper, the changes were made to show that First Data is again committed and focused on consumer database marketing. First Data also wanted to leverage on the Donnelley name that still has a lot of brand recognition in the industry.

Strategy & planning, Direct Marketing Services, Direct marketing, First Data Corp.

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