Lycos acquisition signals familiar strategy

Article Abstract:

Lycos Inc., a Framington, MA-based online navigation service, will acquire Internet white-pages directory and free e-mail company, WhoWhere? Inc., in a stock deal worth $133 million. The deal will give Lycos, 9.3 million e-mail subscribers from WhoWhere?'s MailCity and 1.3 million registered members of personal home-page site Angelfire.com. The latest buyout reflects the ongoing consolidation trend happening in the portal industry. Melissa Bane, a senior analyst with Boston, MA-based The Yankee Group, states that the move is part of a three-pronged strategy that should be familiar to direct marketers: customer acquisition, conversion and retention.

Computer Software, Software Publishers, Licensing/Sales Agreements, Software, Lycos Inc., Article, WhoWhere? Inc.

---

Reader's Digest begins net strategy with a $13M investment in WebMD

Article Abstract:

Reader's Digest Association Inc will invest $13 million in WebMD, a company that provides online medical information to consumers and physicians. Under the deal, WebMD will develop a consumer-friendly Web site for Reader's Digest, which in turn will supply content to WebMD. In addition, the two companies will cross-promote their sites. Reader's Digest has earlier announced its plan to spend $100 million to buy and invest in Web sites.

On-Line Information Services, Periodicals, Periodical Publishers, Bsns Videotex Svcs ex Database, Periodical publishing, Business information services, Emdeon Corp.

---

Similar abstracts:

• Abstracts: Reader's Digest details plans to sell, buy, cut. '98 earnings drop 7 percent at Reader's Digest
• Abstracts: Online physicians groups form alliance. Dimac merges four units into new agency DMW. Abacus Direct to move into Europe
• Abstracts: Co-ops create new business data source. Edith Roman prepares to enter data processing field. Cox Direct cooks up mailing guide
• Abstracts: Hockey club hones target market. Nordstrom promotes new golf line. Toys 'R' Us will create separate E-commerce unit
• Abstracts: Save the Children partners with Pax TV for August launch. NBC launches two more DRTV offers

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.