7 proven techniques to boost response

Article Abstract:

There are seven tried-and-tested methods of boosting direct-mail response. These seven are the 'yes/no' offer; credit card payment; time limit; free gift; sweepstakes; envelope package; and the bind-in card. For instance, the 'yes/no' offer is popular for subscriptions but can be used with other promotions including fundraising. It is effective because it draws attention, adds urgency and increases involvement. On the other hand, a free gift is better than a discount offer since the value of product or service do not have to be lowered.

Direct Marketing

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Radical ways to capture BTB buyers

Article Abstract:

Guidelines for creating effective mail advertising and other marketing strategies for business-to-business buyers are presented.

Advertising, Advertising and Related Services, Direct Mail Advertising, Direct Mail Advertising Svcs, Direct Mail Marketing, Industrial Advertising, Direct mail advertising services, Planning, Usage, Company business planning, Business-to-business advertising, Direct-mail advertising, Business to business advertising

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How to Run a Brainstorming Session

Article Abstract:

Thirteen suggestions are offered for organizing and running a brainstorming session in order to deal with a business situation.

Company Planning/Goals, Business Methods, Abstract, Business planning

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