Don't Downgrade Creative in Banners

Article Abstract:

Online banner advertisements, which are usually created by Web site consultants and low level ad agency employees, are an effective means to reach consumers according to a report by Jupiter Media Metrix. But industry analysts believe that most top level creative personnel at ad agencies do not like to work on banner ads.

Research Findings, Jupiter Media Metrix Inc.

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CBS MarketWatch to Offer Clicks But Would Rather Not

Article Abstract:

CBS Corp.'s CBS MarketWatch has revamped its Web site, but will not end the practice of allowing online users to click-through ad banners. CBS MarketWatch, which is focusing on packaged and consumer goods advertising, will attempt to build long-term brand awareness rather than relying on click-through features.

Radio and Television Broadcasting, Radio & TV Broadcasting, Broadcasting industry, Broadcasting, CBS Corp., CBS

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How far can 'free' go?

Article Abstract:

The availability of free news on the Internet, due to the company advertisements that support them, is discussed.

Forecasts and trends, Marketing, Online services, Market trend/market analysis, Electronic publishing, Company marketing practices, Electronic publication, Cable television/data services, Internet marketing

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