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Construction and materials industries

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AOL, GMC team on home, cooking shows

Article Abstract:

Information technology services giant America Online is collaborating with General Motors Corp. for launching new promotional videos on online cookery, home entertainment and home improvement programs. This campaign will feature General Motor's new vehicle Yukon.

Author: Dilworth, Dianna
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Motor vehicles and car bodies, Alliances, partnerships, America Online Inc., Automobile industry, General Motors Corp., GM, Alliances and partnerships, Webcasting

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ContextWeb starts listings platform

Article Abstract:

ContextWeb launched its contextual advertising platform where the ContextAd solution provides necessary listings through key word matching technology. The technology and marketing strategy is also mentioned.

Author: Morrissey, Brian
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
United States, Marketing procedures, Marketing, Internet/Web advertising, Internet advertising, Company marketing practices

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Subjects list: United States, Online services, Online information services, Company service introduction, Service introduction, Information services, Online information service
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